TRAINING STRATEGIC MARKETING

TRAINING PENGENALAN STRATEGIC MARKETING

TRAINING STRATEGI PEMASARAN

Instructor by : Fauzan Asmara

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PURPOSE

Program ini dirancang agar para peserta dapat :
* Memahami Market-Driven Strategy
* Memahami Market and Competitive Space
* Memahami Continuous Learning about MARKETS
* Memahami Strategy Relationship
* Memahami Planning for New Product
* Memahami Strategic Brand Management
* Memahami Value Chain Management
* Memahami Sales Forces, Internet & Direct Marketing Strategy

OUTLINE MATERI Training Strategic Marketing
* Memahami Market Driven Strategy.
* Memahami Six Market Concepts
* Menjadi Market Oriented
* Memahami Distinctive Capabilities
* Menciptakan Value For Customers
* Mencapai Superior Performance
* Menjadi Market Driven
* Tantangan a New Era for Strategic Marketing
* Memahami Market and Competitive Space
* Pentingnya Markets and Strategies
* Memahami Product-Market Scope and Structure
* Mengidentifikasi dan men- describe END-USERS
* Mengestimasi besarnya MARKET
* Memahami Continuous Learning about MARKETS
* Mendefinisikan Continuous Learning about Markets
* Memahami beberapa Type of Marketing Information
* Mamahami   pentingnya   Marketing   Intelligence   and   Knowledge
Management
* Memahami Strategies Relationship (SR)
* Mengidentifikasi Strategies Relationship
* Memahami Mapping Strategies Relationship
* Menyadari Issue and the logic of Strategies Relationship
* Memahami Growth of Strategies Relationship
* Bagaimana Strategies Relationship memberikan Value
* Memberikan  contoh  Strategies  Relationship  Sample – Strategic
Alliance
* Beberapa Global Relationship Among Organization
* Memahami Planning for the New Products (PNP)
* Memahami pentingnya New Products sebagai Customer Driven Process
* Memahami Product Innovation
* Menemukan Customer Value Opportunities
* Mamahami Karekter Inovasi yang sukses
* Memahami step of Planning for the New Products
* Memahami type of Market Entry
* Why do the NP fail in the market?
* Memahami Strategy Brand Management
* Memahami istilah BRAND misal Brand Equity, Brand Leverage
* Memahami keuntungan dan kekerangan Brand Leverage
* Memahami beberapa Strategy Brand Management
* Memahami Seven Deadly Sins of Brand Management
* Memahami Global Brands & Internet Brands

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

JADWAL TRAINING TAHUN 2023

17 – 18 Januari 2023

14 – 15 Februari 2023

20 – 21 Maret 2023

4 – 5 April 2023

16 – 17 Mei 2023

20 – 21 Juni 2023

17 – 18 Juli 2023

15 – 16 Agustus 2023

25 – 26 September 2023

17 – 18 Oktober 2023

21 – 22 November 2023

27 – 28 Desember 2023

Metode Training

1. Tatap Muka/offline
2. Online via zoom

Kota Penyelenggaraan jika offline :

1. Bandung
2. Jogjakarta
3. Surabaya
4. Jakarta

fasilitas yang didapatkan

1. Training Kit Eksklusif
   • Tas
   • Name Tag
   • Modul
   • Flash disk
   • Ballpoint
   • Block Note
   • Souvenir
2. Harga yang Reliable
3. Trainer Kompeten di bidangnya
4. Pelayanan Maksimal untuk peserta
5. Penjemputan dari dan ke bandara

Investasi :

Public training : Rp. 4.500.000 (minimum 3 pax)

In House Training : on Call